Top 12 Clients Reporting Tools For Marketing Agencies
Client Reporting has been considered a necessary evil in the life of an agency. The fact is, it remains the most significant and crucial task you can do to help yourself and your clients. It is a means by which you build and enhance a client-agency relationship. It is also a simple way of communicating marketing outcomes to your clients, thus giving them a sneak peek into your endeavors.
Client reporting is a strategy that you can employ to grow business. You can make decisions based on what worked and what failed. While you may see the reporting process as a time-consuming and challenging process, it does not have to be if you are conversant with the right told.
So, having conducted extensive research on client reporting tools that leading marketing agencies use, here are the top 12 reporting tools that can optimize your feedback process.
For clarity, we categorize the tools into four groups:
a. ‘All-in-one’ client report tools
b. Reputation Management and Social Listening Tools
c. SEO Performance Tools
d. Public Relations Tools.
“All-in-one” client reporting tools
Digital Marketing is an all-encompassing field. The functions of modern agencies incorporate designing websites, managing ad expenditure, posting, and replying comments on social media.
You can deploy different methods to reach the overall objective of your goals. However, if those methods are separate, your reporting will not be organized. Clients lack the time and patience to put the piece together. Therefore, it is ideal for offering them the reports in one place to ensure they understand the impact of each strategy on the overall objective.
Here are some top-notch tools:
1. Google Analytics
It is a robust web traffic tool that is continuously being improved and free. It is accessible to anyone though it may not compare to other premium tools in terms of slick; it can make your client reporting endeavor better and easier.
2. Whatagraph
If you are finding Google Analytics to be complicated like most agencies, then use Whatagraph. This tool enables you to visualize data extracted from Google Analytics and creates easy-to-read graphs. You can easily share these graphs through your browsers or convert them to PDF and send them to clients so they can be in tune with their website performance.
Whatagraph monitors essential website metrics, such as:
· Total and average session time
· Traffic origins such as search and social media
· Increase or reduction of traffic for websites
· The bounce rate for some pages.
Why is Whatagraph one of the most preferred reporting tools?
Clients, including technical ones, find it challenging to implement and measure analytics that informs good marketing and business decisions. Therefore, they prefer automated systems such as Whatagraph to generate overview reports for their clients.
3. Cyfe
It’s the beloved of many agencies, and you can easily find out why.
It simplifies reporting for clients.
Cyfe pulls dashboards and data from every analytics tool you use and organize them in a single location. This enables you to add information such as backlinks and share numbers for some content.
That is, it organizes data on a dashboard and provides you with a unique URL that can be shared with the client. This reduces about half of the time spent on reporting.
Reputation Management and Social Listening Tools
4. Mention
Social listening is pivotal in the agency-client relationship. Businesses want to hear what people are saying about their brand online, and you need to be appropriately positioned to tell them. This is where Mention comes in. This tool tracks keywords online across different platforms, including review sites, as well as forums.
With Mention, you can:
· Compare their shares with that of competitors.
· Perform valuable analysis of sentiments towards your clients, as well as their social media posts.
· Discover the reach of the marketing endeavors
· Identify the best-performing content so you can promote its reach.
5. Quintly
This social media tool enables you to keep a close tab on the social media profiles of your clients. It helps you establish a centralized analytics tool to build an audience across all social media platforms.
You can utilize quintly to:
· Monitor growth in fans across several platforms
· Check the reach of your social media posts.
· Obtain more in-depth insights into the demographics of the audience.
6. Reputology
Peradventure, your client runs 25 stores in three countries, Reputology can help you discover how each location is reviewed and how people perceive the brand as a whole. It can aggregate reviews from over 70 sources such as Yelp, TripAdvisor, and Yahoo.
With Reputology, you can:
· Track and compare your competitors.
· Monitor different locations across the globe.
· Appreciate customers for quality reviews.
Coupled with those, it can coordinate your team using the workflow tool to ensure they are implementing the required task.
Tools to monitor public relations
Efficient PR specialists always focus on the task that counts. That is, providing clients with the latest communications strategy. You can only achieve this if you are maximizing your time. Leverage robots and use any of these PR tools.
7. CoverageBook
Coveragebook is an ideal option for any agency that wants to save time off reporting. You can monitor coverage pieces, readership by source, links generated, and the total ROI for each campaign.
It also organizes all previous campaigns in a central location. That way, you can know what worked and what failed.
Save yourself of messy spreadsheets and time working on them by adding CoverageBook to your collection.
8. Buzzsumo
This is an effective means of assessing the performance of your content asset. If you want to check the buzz your content is generating, or you want to build buzz while monitoring your campaign, Buzzsumo is the tool. You can check your publications article across different platforms and over some time to know the number of shares you have garnered. It provides the information you need accurately and quickly.
Tools to track SEO performance
9. Ubersuggest
It shows you the strategies of winning the SEO game. With this tool, you can gain insight into the SEO marketing techniques of your competitors.
Ubersuggest extracts data from Google Suggest by providing you with keyword ideas that share similarities to Google searches.
It is an easy-to-use SEO tool with a remarkable automated reporting embedded. You can track clients across different metrics such as on-page SEO, search visibility, and traffic generated from organic search. You can create customized reports from scratch.
10. Moz
It is an easy-to-use SEO tool with a remarkable automated reporting embedded. You can track clients across different metrics such as on-page SEO, search visibility, and traffic generated from organic search. The notable thing is that you can create customized reports from scratch.
Moz is perfect for:
· Tracking essential metrics for a client’s campaign.
· Monitoring several campaigns for several clients.
· Automating reports for several users in a client’s enterprise.
With Moz, you can also monitor the SEO metric that catches your fancy. The outcome can be sent to your clients without any hassle.
11. SEOJet
This tool is specially created for building links. It provides a seamless clarity on the links you are expected to build to power pages. You can select the pages to be boosted called power pages while this tool provides you link maps. The maps come with recommended anchor text. SEOJet also nudges you when your pages start looking unnatural. This simplifies how client constructs their websites to achieve improved SEO performance.
12. SEMrush
Just like Moz, you can track vital SEO metrics of competitors and your metrics with SEmRush. There’s no need to access Search Console or Google Analytics. You can insert the domain into SEMrush while it generates a list of phrases the page is rank for.
It is exciting to perform competitive analysis. You can create a filter, then export that data and send your client the report of phrases they rank for on Google pages.
You can:
· track the keyword rankings of your clients
· Unravel new keywords to target
· Find new opportunities and keep an eye on PPC ads.
Bonus Tools: 3 More Tools To Optimize Client Reporting
1. Megalytic
It provides templates that you can utilize in importing data from platforms such as Google Analytics, Facebook, Adwords, or a CSV file, among others.
This tool contains a library of widgets like Adwords Conversion, online sales by geography, referrals, and other widgets that can be added to your reports for in-depth details. It is also possible to set up your reports to be sent automatically to some individuals, while you follow them up to ensure the reports are delivered to their mail.
2. Dasheroo
Dasheroo offers your agencies the ability to create client teams with various degrees of permissions to guarantee data security between different accounts. It comes with templates that you can use to chart quickly. It also comes with a unique feature called ‘mashup.’ With this feature, you can compare different metrics and detect issues and trends.
3. Ahrefs
Ahrefs is one of the popular tools in analytical reporting as most SEO companies utilize it. It competes with Google’s website crawlers and it’s highly recommended as an online SEO tool. The beauty of the platform is not only the checking of backlinks, but it holds a massive data index with a capacity of about 12 trillion links, 200 million root domains and three trillion URLs. It also has a website audit tools which checks the areas of a website that require refinement to optimize rankings. You can help your clients detect the backlinks of their competitors with this tool.
Conclusion
So which of these tools should you pick?
The answer depends on the needs.
If you currently have a different set of specialized tools, an ‘all-in-one’ tool to organize all metrics in one place may be a perfect choice.
Or else, you can pick from the PR, SEO, and social media tools that add value to your clients.
But, if you are not sure, you can test any of the tools. Most of them provide free trials; for instance, Moz offers a trial period.
Nevertheless, your main objective is to be positioned correctly in communicating with your clients openly while saving yourself time during the process.
These tools will go a long way in alleviating any client reporting problems. In any case, if we skipped any kindly share in the comments.
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